Where did the inspiration come from for creating the new Flowerbaskets & Flowerpails range?
The inspiration came from seeing how popular our beautiful floral trugs are, so I thought I would add a couple more traditional floral arrangements to our range. However, they're both a little bit more contemporary – the basket being square with side handles and a grey and white stripped willow weave, while the pail is made from light whitewashed wood. Like our trug, I also thought it would be a good idea to create a gift that recipients could use again in the home or garden when the flowers have faded. The baskets and pails are great for this.
Are there any current trends or themes that they meet a need for in the world of floristry at the moment?
Absolutely; the whitewashed wood is quite a current trend seen in lots of interior design features, and there has been a bit of a hark back to more traditional colours and English country garden flowers of late. But ultimately, I think they offer everything you might be looking for when purchasing a floral arrangement for a gift! They're pretty and use a lovely selection of blooms so there's sure to be one that would suit, no matter what the occasion or tastes of the lucky recipient.
What's your process when creating a new arrangement? Do you like to start with a colour theme first? Seasonal blooms? Structure?
It does depend for me as sometimes it will be a certain flower that I see and think - I love those, I really want to use them in an arrangement! Or it could be a combination of colours that just works together and when you combine that with certain blooms, you have a design that just happens!
What occasions would you suggest they're just perfect for?
These arrangements are really versatile and will suit any occasion or situation where flowers are the appropriate gift. So although we're releasing them just before Mothering Sunday, whether it’s a birthday, a thank you or to let someone know you're thinking of them, these designs will deliver your message perfectly when combined with our bespoke message cards.
How can our customers get the most value from their Flowerbasket? How best to take care of them?
As with all flowers, they're fond of water and not fond of heat! Make sure that you water the oasis (green foam they’re made in) well and keep it damp constantly. I would also recommend doing this on your draining board and leaving it there to soak in a while - just in case of spillage on your furniture. Central heating is often full on during this wintery weather so if possible don’t display your flowers next to the radiator or a fire. It’s also a good idea to keep them away from a window as the sun, even in winter, is strong through the glass and will reduce their lifespan.
Other than that - sit back and enjoy them!
Do you have a favourite from the new range and if so, what is it and why is it a favourite?
It’s really hard for me to choose as I like them all, obviously! But, if I had to pick one, it would be the 'Butterfly Ballet' in the wooden pail. I think it’s the fresh and vibrant colours of white, lime, yellow and purple together - it says springtime to me, and it’s my favourite time of the year!
We think our new range is utterly gorgeous, thanks to the skills of Kellie. Take a look through the whole range by visiting our new Flowerbaskets & Flowerpails page.